![]() ![]() We looked at how comfortable the cameras were to handle and use, tried out any special double exposure or selfie modes and checked how quick they are to turn on, how the flash works, and how quickly the print is ready. We tried out the top contenders by using them just as you would in your own home, snapping away shots in low light and bright daylight to see how they perform, particularly checking out how well they took photos of people. How the Esquire Team Trials Instant Cameras In an age of digital scrapbooks like your iPhone camera roll or Instagram feed, there’s something refreshing about the nostalgia of real keepsakes that you can put in your wallet, pin to your wall, or stick in a commemorative photo album to remind you of the bits of that wedding that got a little, err, fuzzy. The appeal of instant cameras isn’t that they’ll give you the sharpest high-res images, it’s that experience of getting immediate, physical memories to hold in your hand. It’s the Instax range that’s the real cash cow for Fujifilm (the Japanese brand shipped over 10 million instant cameras in 2019) while Polaroid's owners resurrected the iconic boxy models too. ![]() Today, though, instant photography is no longer seen as a gimmick. Sales dwindled so much that the company quit manufacturing film in 2008. But, much like vinyl and 35mm film cameras, these analogue snappers are back and more popular than ever.īack in the Nineties, things looked bleak for the instant film market as the rise of digital photography nearly killed off Polaroid entirely. It wasn’t long ago, though, that they were almost consigned to the rubble heap of obsolete products along with fax machines, typewriters and rotary phones. You’ve probably noticed that instant cameras are making quite the comeback. ![]()
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